Our History | St-Hubert Restaurant

The story of St-Hubert rotisseries is one of passion, hard work, determination, and innovation. Ever since it first opened its doors in 1951, St-Hubert’s varied chicken-based menu has been phenomenally popular. Below are the key moments that defined St-Hubert’s success.

1951

On September 25, Hélène and René Léger make their dream a reality and open the first St-Hubert rotisserie at 6355 Saint-Hubert Street, in a rented space with second-hand equipment, big enough for 78 seats.

1952

Free home delivery service is offered—a first in Canada! Montrealers are introduced to the fleet of yellow Beetles.

1965

St-Hubert’s unique flavours make their way to grocery stores thanks to our famous sauce.

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1967

At Expo 67, our innovative work method allows us to serve a record-breaking 18,000 meals in one day! St-Hubert opens new locations and its first franchise. Locations also pop up in the Quebec City area.

1972

The number of St-Hubert rotisseries quadruples in 10 years! Customers in the Montreal area can now call one number to order delicious St-Hubert chicken thanks to the 36 operators stationed at our new modern call centre.

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1991

On June 3, the founders’ son, Jean-Pierre Léger, becomes CEO of the St-Hubert rotisseries!

1992

St-Hubert creates the innovative St-Hub Resto-Bar, adds a children’s section, and installs terraces.

1995

The first Express rotisserie opens to the public. Customers can enjoy a good and affordable meal, served quickly.

2003

Customers across the St-Hubert network can now order online. They can visit our new website and order their favourite meal in a few easy clicks!

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2005

As of May 2, 2005, St-Hubert offers a smoke-free environment in all its rotisseries, a year before the law prohibits smoking in restaurants.

2007

Jean-Pierre Léger becomes the sole owner of the Produits Alimentaires St-Hubert manufacturing plant. He creates the Retail division, which is added to the Restaurant division. Groupe St-Hubert Inc. is born.

2009

A new generation of green packaging is launched: say goodbye to St-Hubert’s Styrofoam containers and excess packaging! After a quick rinse, our new packaging can be recycled through selective collection.

2011

In collaboration with Hydro-Québec, St-Hubert tests electric delivery cars and installs public charging stations.

2012

St-Hubert is a founding partner of the Electric Circuit: 12 charging stations are installed at our rotisseries.

The St-Hubert Foundation is created. Its mission is to contribute to the well-being of families in Quebec, Ontario, and New Brunswick.

2013

St-Hubert goes green: we now recycle and compost in all our rotisseries where possible.

One year later, St-Hubert launched a Catering Service! It's a quick and easy service, offering a customizable menu from appetizer to dessert that everyone loves.

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2016

Groupe St-Hubert joins the big RECIPE family (formerly CARA).

2018

In May, the St-Hubert Brunch menu is offered in all traditional rotisseries.

In July, our disposable straws are discontinued in all our locations.

2020

St-Hubert has new digital platforms that customers are quickly giving two thumbs up.

St-hubert.com and the online ordering site have had a makeover—and a new mobile app is now available.

With the Covid-19 pandemic, the company has also rallied its two divisions and its St-Hubert Foundation to set up the « Confort Spirit » initiative to break the isolation and help people in need.

2021

To kick off the festivities of its 70th anniversary, St-Hubert announced the carbon neutrality of its delivery service and revealed its symbol: a newly electrified 1967 yellow beetle, that reflects St Hubert’s future-oriented legacy.

St-Hubert also answered the great philosophical question using the coleslaw index: Do Quebecers prefer “creamy” or “traditional?”

Click here for more information about St-Hubert’s 70th anniversary activities.

History